Tuesday, March 30, 2010

I have 1,000 things on my todo list.

  There are a thousand things that a small business needs done every day. Book keeping, sales, marketing, web marketing, building technology, baking, photoshop work, website development, et al.
There are 10,000 books that will help you learn how to do all of these things. How many of these books should you read? Zero. None of them. You should focus on doing what you personally do well.  Hire, beg, plead and steal the other things. But don't really steal them.
   There are certain ingredients that are core the the recipe of success. I will go into some of these in a later post. For now realize that you can not do it all, and that if it takes you more than X amount of time to accomplish something, you are likely throwing away time and effort by trying to do it yourself.
 Exanple:
  You are a great event organizer. You want a website, but do not know anything about programming, UI design, HTML, etc.. You should not get books on HTML and website design. You should instead find someone who can do this work for you. Whether it is a friend, acquaintance, or someone on craigslist who agreed to set up a website for a weeks worth of home cooked meals. You should not waste your time learning the skills to do this step because they do not increase your understanding of your business, and they do not increase your ability to organize events. You just need a website. The month it would take you to learn enough to set up a barely functional website is lost time from your event organizing efforts. (or efforts to do your own book keeping, marketing, ,organize marketers, or the 999 other things still on your list).
  Now, I am not saying you should not learn anything. The focus is really to set a time limit to learn a new skill. If you try web design and get nowhere in a couple of days, stop wasting time. If on the other hand you find yourself to be an excellent book keeper, then maybe there is no need to pass this responsibility to anyone else.
  A complex business (or any web startup) will likely need a few of those key ingredients I mentioned previously. Each of those ingredients is a skill possessed by a person. Some people will be able to do multiple things, while some people will only be able to do a single thing.
  Imagine a small company needing the basics of: product creator, marketer, salesperson, technologist, book keeper/lawyer, manager, visionary,and a leader. just to start. That is 8 skills, but sometimes these can be found in only three or four people, if you are lucky.
  You need to find out what the next critical thing is for your business and focus on that. Once you know how this is achieved and gears are turning to get it done, look for the next critical thing. One critical thing at a time. In this manner you will find what you are good at, you will find new partners or employees and what they are good at. Always look internally first to see who around you is willing to tackle the next critical thing. But do not let them waste their time (and therefore your business time) beyond a certain point.
  Recognize your weaknesses and supplement them from outside. It may sound difficult or even impossible for startups with little or no funding.
  Realize that time is money. A balance must be found between learning curves and wasted effort.
Take heart, if it were easy, everyone would be doing it.

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